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Partner with TrueEdge Wire
TrueEdge Wire reaches sports bettors at the moment decisions get made — reading the news, comparing books, learning the markets. We build partnerships that respect that reader, because a trusted page converts better than a shouting one.
Affiliate partnerships
Centralized campaign management, server-side click tracking, per-campaign state targeting, verified offer copy, and honest surrounding editorial that converts because readers trust it. Campaigns are updated in one place and propagate across every review, comparison and article instantly.
Display advertising
Configurable placements across the homepage, section fronts, articles and rails — bounded by a hard rule that content outweighs ads on every screen.
Sponsored content
Produced under a published policy: clearly labeled, structurally flagged in our CMS, never carrying newsroom bylines, never touching ratings.
Newsletter sponsorship
TrueEdge Wire Daily — a concise weekday briefing with a single sponsor slot per issue.
Video & event sponsorship
The Watch section is built for original shows and event coverage; sponsorship inventory ships with it.
Custom campaigns & product integrations
Odds widgets, market-data storytelling and integrations with the TrueEdge platform for partners who want more than a banner.
Audience & performance data
We report real first-party numbers — traffic, engagement, affiliate performance by placement, state distribution — and only numbers that exist. The publication is new; as the audience grows, a full media kit with verified metrics will live here. Ask for current figures and you will get current figures, not projections dressed as history.
Ground rules
Ratings and coverage are not for sale (policy). Offers run only in states where a partner is licensed, always with terms attached, and every gambling surface carries responsible-gambling information. Partners who want that kind of publication tend to be the ones readers sign up through.
partners@trueedgewire.com